The Lawnside Historical Society was formed in response to the planned demolition of a local home located in Lawnside, New Jersey – one of the few incorporated African American communities in the United States. The Lawnside community was able to negotiate with a property developer to save the home of Peter and Elizabeth Mott. Peter Mott, a suspected escaped enslaved person and his wife Elizabeth used their household as a stop on the Underground Railroad to help other enslaved people on their journeys North to freedom. The Lawnside Historical Society is dedicated to the protection of the legacy of Peter and Elizabeth Mott and their home as part of the Underground Railroad network.
Peter Mott House 31st Anniversary Campaign
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Client
Lawnside Historical Society
Timeline
August 2021
Work
Peter Mott House 31st Anniversary Social Media Campaign
Tools
llustrator, Canva
Website
www.petermotthouse.org
Challenge
Due to the pandemic, the Lawnside Historical Society was forced to hold their 31st Anniversary celebration in a completely virtual format. As a result, they were unable to share the event with the Lawnside and South Jersey community as they had in the past. The Lawnside Historical Society needed a media campaign to digitally showcase the Anniversary event to connect with the donors and supporters who were unable to attend the virtual event. Futhert, LHS also wanted an opportunity to point supporters to their new website.
Approach
Based on their website and social media platforms, we agreed on a campaign that included posts for Instagram and content for their website. They had video footage that was going to be posted to their YouTube channel, and they planned to send out a newsletter to their mailing list.
Solution
The campaign was designed to direct their newsletter readers to the website video highlight reel. The social media campaign for Instagram was designed to direct their followers to the website. A focused section on the Home page of their website was developed to direct readers from the site to the YouTube channel for the full video.
Outcome
The campaign was designed to direct their newsletter readers to the website video highlight reel. The social media campaign for Instagram was designed to direct their followers to the website. A focused section on the Home page of their website was developed to direct readers from the site to the YouTube channel for the full video.
Contact
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